Production & Sustainability

Consumer Responsibility

As a foodstuffs manufacturer, we assume our responsibility to our consumers in three areas of focus: Healthy Nutrition, Quality & Product Safety and Transparent Consumer Information & Communication.

Healthy Nutrition

We work continuously on improving the quality of our products from a nutritional-physiological point of view. These improvements include, among others:

  • Reduction of harmful substances inherent in products
  • Reduction of unsaturated fats
  • Reduction of avoidable allergenic ingredients
  • Products with lower salt content
  • Products with lower fat content
  • Products for the nutrition-conscious
  • Products with natural flavors only
PRODUCT SAFETY

Quality and Safety

We do everything for the highest possible quality and safety of our products, including:

  • Global Food Safety Initiative
  • Appropriate risk management system
  • Management guideline available for handling allergenic substances
  • AIB audits
  • Plants with high standards in terms of hygiene and maintenance
CONSUMER COMMUNICATION

Informed consumers

We strive to act responsibly also in the way in which we inform and communicate with our consumers. We do this by (among other things):

  • Providing transparent information
  • Clear guidelines on product names | Application of new EU legislation (Food Information Regulation)
  • Promoting activities for a healthy lifestyle
  • Clear labelling guideline available
  • Signing of the EU Pledge not to advertise to children under 12 years of age if nutritional-physiological criteria are not met.

WHAT WE HAVE ACHIEVED SO FAR | EXAMPLES

REDUCTION OF SATURATED FATTY ACIDS

75% less saturated fatty acids since 2006

 

Simply put, our products become more valuable from a nutritional point of view when we reduce saturated fatty acids and increase unsaturated fatty acids proportionately. By using a special sunflower oil with a high proportion of unsaturated fatty acids (high-oleic sunflower oil), we have been able to gradually reduce the proportion of saturated fatty acids in our chips and specialties by 75% since 2006. The amount of unsaturated fatty acids has been increased proportionately and will continue to rise as a result of ongoing developments.

ENJOYMENT WITHOUT FLAVOR ENHANCERS

85% less in artificial flavor enhancers

 

As part of a special program, we have reduced the amount of artificial flavor enhancers added (e.g. sodium glutamate) to our brand-name products by 85% since 2007. And we did so without compromising on the popular flavor experiences so typical of our snack products.

USE OF TOP-QUALITY INGREDIENTS

50% of our product range has exclusively natural flavors

 

In addition to dispensing with artificial flavor enhancers, consumers increasingly want natural flavors to be used. We are complying with this wish, only having used natural flavors in every new brand-name product since 2009. We changed the recipes for many of our existing products such that today more than half of our entire brand range is already produced exclusively with natural flavors.

The Kelly’s Potato Regions

Kelly’s Chips are as varied in size and color as the potatoes (which are natural products) that they actually are. In buying a pack of Kelly’s Chips, made from 100% Austrian potatoes, you do something to secure the existence of Austrian potato farmers. The best potatoes for our chips come from the following regions: Marchfeld (Lower Austria), Stockerau (Lower Austria), Hollabrunn (Lower Austria), Korneuburg (Lower Austria), Mistelbach (Lower Austria), Tullnerfeld (Lower Austria) and Seewinkel (Burgenland).

Our production in Vienna

The following video shows how these best Austrian potatoes find their way from the field
to our factory in Vienna-Donaustadt and their into our Kelly’s chips pack. 

What we have planned for the future

  • Further improving product quality
  • A growing number of products with reduced salt and fat content
  • Further increasing recipes that only use natural ingredients
  • Stronger focus on single-serving packs for single use

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