Production & Sustainability

Consumer Responsibility

As a foodstuffs manufacturer, we assume our responsibility to our consumers in three areas of focus: Healthy Nutrition, Quality & Product Safety and Transparent Consumer Information & Communication.

Healthy Nutrition

We work continuously on improving the quality of our products from a nutritional-physiological point of view. These improvements include, among others:

  • Reduction of unsaturated fats
  • Avoidance of allergenic ingredients
  • Products with lower salt content
  • Products with lower fat content
  • Products for the nutrition-conscious
  • Products with natural flavors only
PRODUCT SAFETY

Quality and Safety

We do everything for the highest possible quality and safety of our products, including:

  • Global Food Safety Initiative
  • Appropriate risk management system
  • Management guideline available for handling allergenic substances
  • AIB audits
  • Plants with high standards in terms of hygiene and maintenance
CONSUMER COMMUNICATION

Informed consumers

We strive to act responsibly also in the way in which we inform and communicate with our consumers. We do this by (among other things):

  • Providing transparent information
  • Clear guidelines on product names | Application of new EU legislation (Food Information Regulation)
  • Promoting activities for a healthy lifestyle
  • Clear labelling guideline available
  • Signing of the EU Pledge not to advertise to children under 12 years of age if nutritional-physiological criteria are not met.

WHAT WE HAVE ACHIEVED SO FAR | EXAMPLES

REDUCTION OF SATURATED FATTY ACIDS

Significant increase in unsaturated fatty acids

 

Saturated fatty acids are not essential for humans since the body can produce it as well from other food ingredients such as glucose (sugar) or proteins. By using a particular high-quality sunflower oil and rapeseed oil with a high proportion of unsaturated fatty acids ("High Oleic Sunflower Oil" and "High Oleic Rapeseed Oil"), we have been able to increase the proportion of saturated fatty acids in our chips, specialties and baked products step by step since 2006. The proportion of unsaturated fatty acids will be increased by the usage of high-quality oils and hence improves the fatty acids in our products.

ENJOYMENT WITHOUT FLAVOR ENHANCERS

Our production is 100% without flavor enhancers

 

As part of a program for improving our product quality, we have succeeded in completely removing artificial flavour enhancers (e.g. sodium glutamate) from our branded products. We achieved this goal without compromising the original taste experiences of our snack products.

USE OF TOP-QUALITY INGREDIENTS

90% of the range refined exclusively with natural flavors

 

In addition to not using artificial flavour enhancers, the value of using natural flavours increased. We have been refining every new branded product with purely natural flavours since 2009. We have also changed the recipes for a large part of existing products, so that today already 90% of our entire branded range only uses natural flavours.

The Kelly’s Potato Regions

Kelly’s Chips are as varied in size and color as the potatoes (which are natural products) that they actually are. In buying a pack of Kelly’s Chips, made from 100% Austrian potatoes, you do something to secure the existence of Austrian potato farmers. The best potatoes for our chips come from the following regions: Marchfeld (Lower Austria), Stockerau (Lower Austria), Hollabrunn (Lower Austria), Korneuburg (Lower Austria), Mistelbach (Lower Austria), Tullnerfeld (Lower Austria) and Seewinkel (Burgenland).

Our production in Vienna

The following video shows how these best Austrian potatoes find their way from the field
to our factory in Vienna-Donaustadt and their into our Kelly’s chips pack. 

WHAT WE HAVE PLANNED FOR THE FUTURE

  • Further improving product quality
  • A growing number of products with reduced salt and fat content
  • Further increasing recipes that only use natural ingredients
  • Stronger focus on single-serving packs for single use

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